Never Use A Microniche Site With Paid Traffic

microniche-seo Microniche sites generally are great for conversion rates. They focus on one specific thing only and there is less competition than trying to do well in a larger, broad category. However, in most cases, they should only be used as part of an effective SEO marketing strategy.

As we all know by now, SEO brings in the best quality traffic. It’s natural, organic, and highly targeted, but it’s also extremely difficult to get, and hold onto, especially after all the recent SE updates hitting most websites and penalizing their SERP rankings. It can literally take years, if ever, to rank in a top search engine for broad keywords.

The best way to rank well in the SE’s is with a microniche site. Do some keyword research and focus on a sub-niche within a very narrow niche with low competition and you’ll have a much easier time ranking for your small niche keyword. Think of ranking your site for specific terms like “Electronic Dog Collars”, instead of the much broader keywords of “Pet Supplies” and you’ll have a much better chance at success.

That’s all well and good for SEO (Search Engine Optimization), but horrible for paid traffic optimizing. Traffic that you buy from us (or any other traffic provider) is made of visitors who are redirected to your website from one of ours. We provide targeting by category, but not keyword because we aren’t a search engine.

So, using the example above, we can provide visitors from the broad category of pet supplies, but maybe only 1 in 1000 is looking specifically for an electronic dog collar. There are literally 1000’s of different products that 1000’s of different visitors are looking for in just that one category! The chances of that 1 buyer for the 1 specific thing you offer on a microniche site visiting your site at the exact time your campaign is running is maybe 1 in 100,000. That means you would have to purchase 100k worth of traffic just to make one sale! While we appreciate the business, it would be a terrible investment for you to pay over $100 just to make 50 bucks. That would be a very bad ROI indeed.

We work hard to make sure our customers are satisfied with our services and, as such, have maintained a steady 99% customer satisfaction rating across all our sales platforms throughout the world wide web. Among the handful of negative feedback we did receive have all been from customers who did not optimize their site for use with the kind of traffic we provide. Your site needs to be optimized FIRST before buying traffic or at least add an optimized page that the visitors can be sent to instead of your homepage.

One of those negatives was from someone using a microniche page for a very specific t-shirt design. ONE shirt…that was it. It was not very colorful or appealing. It was abstract and not the kind of thing that appeals to a broad audience. He bought 1000 visitors in the clothing category and had no sales. Should he be upset? Maybe for losing less than 5 bucks. Should he be surprised? Not in the least.

If you think about what I’m saying in this post, and understand it, then you know why he never made a sale. The chances of finding that 1 person being impressed enough by that ONE design to pull out a credit card to make a purchase from a unknown online shirt shop among the smallest campaign of only 1000 visitors within the ONE day the campaign ran is, well…time to go buy a lotto ticket! In other words, it’s HIGHLY unlikely.

The solution, and our advice, is to not use a microsite or narrow one product page. Instead, use a website that appeals to as many potential buyers as possible. Of course you’ll never be able to please 100% of the visitors 100% of the time, but shoot for using content that would apply to even just 20% of your visitors and you’ll see a much better success rate.

Again using our earlier example, using a pet store website with 1000 different products will appeal to a much wider audience than to have just one item and hoping for the right buyer to come along. Think about the category you are using and make sure your content would appeal to at least a good percentage of visitors from that category.

Think smart about buying traffic and you will reach your goals more effectively!

Thank you for reading and feel free to share anything you find useful.

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